I always have this belief that there is no such thing as inherent goodness or badness to a certain thing.  I think everything is neutral.  The important factor is what you do with things that come.  It is my attitude as well with Internet vis-à-vis the Internet.  It is only as good as it is bad.  You won’t really be able to get out from the trap of competition if you don’t know how to make use of such great applications like keyword tracking tool.  I mean this particular thing can really help in the improvement of one’s status online.  That is, if you know how to deal with it.