Some might see this as frustrating but it actually explains why adverts on radio are effective. This is because people seldom simultaneously listen to the boombox. They may catch it on the way to school or work, on the way to the soccer field or maybe on the way to their daughter’s dance recital. Visit this site for further information on radio advertising sydney. Radio adverts seldom fail because they can adjust to busy ways of life. Ads are heard by various individuals while busy with other tasks and at varying hours. Product adverts may be caught by someone while cruising the freeway and another person might hear the same ad while painting the fence.