Food is a major marketing strategy. If you advertise free dinner, you will most certainly draw a crowd of people who will be interested to hear about your business. Even if they are only coming for the food, they will at least be exposed to the services your business has to offer. One of the mortgage companies in my area is an expert at mortgage loan marketing. They take what could possibly be a very sore subject in today’s slumping housing market and combine it with a nice meal and social hour. People are generally in good spirits before the presentation begins, which can only help secure more clients at the close of the evening.