While you may enjoy browsing in a local Christian gifts store, be aware of the fact that there are many, many opportunities to purchase Christian products online. Some companies issue catalogs and allow you to purchase their products by telephone, mail order or a website — other companies are strictly an Internet operation. Why purchase from these people? Well, because they do not maintain a brick-and-mortar store, their operational overhead is much lower — as a consequence they can offer their merchandise for sale at greatly discounted prices — some even approaching a wholesale level. And when you can buy these products so cheaply, why would you even bother to pay the full retail price?